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WHO'S

MARCELO?

I consider myself as a design generalist. From pre to post production, on-screen digital to print, 3d animation and motion graphics, web and mobile UI, graphic design can be an intricate process. There could be many different ways to achieve a vision, so it becomes vital to understand all facets of the industry in order to create the best possible design in the time and budget appointed.

 

I’ve made it full circle in the multimedia industry. With 14+ years of experience, I started at post-production houses working directly with media agencies and corporate clients. From there, I moved on to the client side where I would help build start-ups while collaborating with agencies to bring a brand vision to life. And thereafter, working within an agency making sure we keep the client happy, production costs honest and most importantly… creative. 

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I began my career at LCN Productions in Buenos Aires, Argentina as an editor and animation artist. While working there, I edited and designed graphic packages for nationally acclaimed TV shows such as La Cornisa with Luis Majul as well as being known as a commercial factory for music labels and upcoming albums.

Served as lead designer at Post Modern Group in Irvine, CA where I specialized in 3D animation, visual effects, graphic design and compositing on a wide range of film, television, commercial and print executions. My 3D work for the General Insurance is still currently being displayed on national TV.

​I then joined Amp’d Mobile, who pioneered the made-for-mobile content category. As lead animator and motion graphic artist, I produced graphics packages for dozens of original content series and live event broadcasts such as Supercross, Moto GP, PBR and the UFC.

Co-created Rover, the nation’s first 4G prepaid brand at Clearwire. As creative director, I was the architect of the Rover brand, delivering the initial vision, product industrial design, style guide, overall UX and viral entertainment.

I’m currently the creative director at BrandTrigger, a boutique creative digital agency I co-founded specializing in mobile and viral entertainment. You can also check out my work on www.brandtrigger.com

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